Azimuth — where it appears
The cylinder, and the price of going all the way round
A cylindrical picture can hold three hundred and sixty degrees, keeps every vertical vertical, and bows every horizontal. Its cost is a stretch of sec φ in elevation, which is also the equirectangular surface's cost exactly — two surfaces that are always described as different and are identical in the one respect anybody notices.
What a 360-degree photograph actually is
The format every spherical camera writes preserves nothing — not straightness, not shape, not area — and it is the right choice anyway, for a reason that has nothing to do with looking at it. An equirectangular file is a lookup table of directions, and the picture only exists at the moment something re-projects a piece of it.
The cylindrical mirror unbends it
Put a mirrored cylinder in the middle of the sheet and the light path from the eye to the paper bends once. The map that results is not a homography and not a projection in the plane sense at all — it varies its scale by a factor of seven across the design, which is why the smear is unreadable and why the mirror can put it back.
Named alongside it
The objects these essays reach for when they reach for this one.
Area scaleElevationEquirectangularAnisotropyCatoptricCatoptric anamorphosisConicCylindrical mirrorCylindrical projectionfield of viewFisheyeFocal length